Secondary Research - UK Tribes

Here is two videos which show who my target audience, roughly, are going to be. I have selected this target audience as my model is from this tribe. WIth the right typography on the page and colour scheme i can create a product which will appeal to this audience well. I will ensure that i keep the colour scheme bright and consistent which will attract my audiences eye as they are sterotypically not the most intelligent tribe and the colour scheme would attract them rather than the actual text would. I will create a mood board for the next post which shows what they like, this will ensure that i complete more research into my target audience and gain a better feel of what they require.