This is the moodboard i have created to show some of my target audiences favourite things and brands they are assoiciated with. I created this board from the research i have done into the tribes 'trackies', 'chavs' and 'street rats', i have looked at many youtube videos and i have done some extensive research into the things that these tribes are associated with. One of the main things i found out are their love of branded tracksuits such as Adidas and Nike, video games such as xbox and playstation are a particular activity them enjoy especially football games such as Fifa and Pro Evolution Soccer. Also i have put some 'chav' icons into the board such as Danny Dyer and Katie Price.
Friday, 15 April 2011
Primary Research - Moodboard
This is the moodboard i have created to show some of my target audiences favourite things and brands they are assoiciated with. I created this board from the research i have done into the tribes 'trackies', 'chavs' and 'street rats', i have looked at many youtube videos and i have done some extensive research into the things that these tribes are associated with. One of the main things i found out are their love of branded tracksuits such as Adidas and Nike, video games such as xbox and playstation are a particular activity them enjoy especially football games such as Fifa and Pro Evolution Soccer. Also i have put some 'chav' icons into the board such as Danny Dyer and Katie Price.
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